Digital Solutions • Selfor Paris

Professional solutions for photographing, filming and showcasing your jewellery


Discover our professional solutions for creating high-quality jewellery content. From the GemLightbox Max and compact GemLightbox Mini photo studios to the high-definition GemCam Pro camera, alongside the complete GemLightbox Elite Kit Pro and portable GemSparkle, each solution is designed to make it easier to create professional photos, videos and 360° presentations for e-commerce, catalogues and social media.

New products

Discover the latest GemLightbox solutions

Three new solutions have joined our range to meet different jewellery photography requirements: from a compact studio to a larger-format system, together with a professional camera dedicated to high-definition jewellery capture.

GemLightbox Max

Large-format studio

GemLightbox Max

A large-format professional photo studio designed to easily create photos, videos and 360° views of jewellery, watches and larger pieces, with consistent professional lighting and a spacious shooting area.

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GemLightbox Mini

Compact studio

GemLightbox Mini

A compact photo studio designed for easily creating photos, videos and 360° views of jewellery and watches using a smartphone, with even lighting and accurate colour reproduction.

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GemCam Pro

Professional camera

GemCam Pro

A professional camera designed for jewellery, watch and gemstone photography, offering images up to 48 MP and 4K video, with an integrated macro lens and precision autofocus to capture fine details, textures and brilliance.

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Our other solutions

Two complementary solutions for your jewellery photography

Complete your equipment with a portable smartphone solution or a comprehensive automated studio designed for professional jewellery content production.

GemSparkle – Targeted LED lighting for smartphone jewellery photography

GemSparkle

The GemSparkle is designed for professionals who want to quickly produce better visuals using a smartphone for social media or e-commerce, without investing in a full photo studio.

Learn more about GemSparkle

This is a directional LED lighting module designed to enhance photo and video capture of jewellery and gemstones using a smartphone. Unlike traditional diffused lighting, it produces a precisely controlled light, fully adjustable from 3000K to 6500K, highlighting facets, brilliance and gemstone sparkle.

Controlled via the GemHub app, GemSparkle allows precise adjustment of brightness, colour temperature and lighting modes (continuous or glow effect), adapting the light to the jewellery piece, stone type, size and environment.

The included black and white backgrounds make visual isolation of the jewellery easier, while the stable smartphone mount ensures consistent and repeatable shots, even without photography skills.

GemSparkle is an accessible technical solution for professionals looking to significantly improve the quality of their visuals while maintaining the flexibility and mobility of smartphone photography.

GemLightbox Elite Kit Pro – Automated capture studio for photography and video

GemLightbox Elite Kit Pro

The GemLightbox Elite Kit Pro is a complete visual capture system designed to produce professional jewellery images and videos with consistent quality and an optimised workflow. It is built to accelerate jewellery visual production while ensuring consistent and repeatable results.

Learn more about GemLightbox Elite Kit Pro

This cutting-edge system is built around a GemLightbox Pro featuring fully adjustable professional lighting for accurate colour rendering, combined with motorised turntables enabling dynamic 360° shots.

The GemCam Pro included in the kit delivers high-definition capture (48 megapixels and 4K video), with precision autofocus and optical zoom, ensuring fine detail reproduction of settings, textures and finishes.

The entire system is controlled via GemHub, with unlimited access to GemIQ™ AI enabling automated capture: a 360° video and multiple key photos can be generated with a single click, without complex manual adjustments.

The Pro Eclipse module completes the system by enabling shots on a perfectly uniform black background, particularly suited to flat or pendant jewellery, while reducing the need for heavy post-production editing.

The GemLightbox Elite Kit Pro is designed for professionals who want to save time on every shoot while sustainably elevating the quality of their visuals across e-commerce and social media.

Elevating brand imagery with Selfor Paris.

From portable smartphone photography to automated professional studios, equip your workshop or boutique with solutions designed to showcase your jewellery and make professional content creation easier.

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