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SELFOR SAS attaches great importance to protecting the personal data it collects and processes as data controller, within the framework of its business.

Thus, the collection and processing of Personal Data carried out by our company in the course of operating its business and using its products or services, the Website it operates at the address selforparis.com, and its databases are governed by this data protection policy.

Personal data protection
Personal data are collected on our Website by the company: SELFOR, simplified joint stock company with share capital of 1 525 000 € registered on the Trade & Companies Register of Paris under the number B 602 000 929, with its head office located at 5 rue Réaumur – 75003 Paris.

Personal data collection

The personal data collected on our Website are the following information that you provide when connecting/browsing:

Opening an account
When you create your account: surname, first name, titled, email.

Logging in
When logging in: email, IP adress.

Invoicing adress, delivery adress, telephone number.

Using the website
Products selected in your basket, browsing history on product pages.

Information concerning orders : product(s) purchased, order No.; invoicing adress, delivery adress.


Cookies are used within the framework of using the website. The cookies listed below require your consent. You will be informed when you log in that you can disable these cookies using your browser settings. Click here to read the section dedicated to cookie management.

Preference cookies that do not require consent
Utma Google Inc To distinguish unique visitors to the website.
It is updated with each page view.
2 years
ga Google Inc To distinguish users when collecting information on visited pages. This cookie helps to identify the elements to be improved on our Website. 2 years
gat   Google Inc To monitor the rate of requests to its servers. This cookie helps to identify the elements to be improved on our Website. 10 minutes  
utmt   Google Inc   To process the user's request and generate statistics on Website traffic. 10 minutes
utmb Google Inc To determine new sessions/visits and generate statistics on Website traffic. 30 minutes
utmc Google Inc To determine whether the user used a new session or visit. End of session
utmz Google Inc To identify the source of traffic or campaign which explains how the user accessed this Website. 6 months
utmv Google Inc To store variable data customised at the visitor level and to generate Website traffic statistics. 2 years

Other cookies, which can be viewed HERE may be used to distinguish users and draw up a profile depending on interests; to send personalised e-mails on Selfor products or service offers depending on the browsing history; to propose relevant advertisements on other websites; to measure and improve the performances of our website depending on the number of visitors and traffic sources; to identify the most/least visited pages.

You may object to this type of processing by clicking on the automatic unsubscribe link at the bottom of e-mails received, in your account on the website selforparis.com, or by informing SELFOR SAS by sending an e-mail to referent.rgpd@selfor.com or letter to SELFOR SAS, 5 rue Réaumur 75003 Paris.

Using personal data

The personal data collected are used for:

Legal basis for processing the data

Processing Legal basis
  Our legitimate interest Our legal obligations Votre consentement Your consent The fulfilment of a sales agreement
- Operation of the site and access to all of its features X      
- Management of the customer account and orders X     X
- Invoice management X      
- Payment transaction management       X
- Delivery management       X
- Customer relationship management (telephone, e-mail), order tracking, product returns and refunds       X
- Anonymous statistical operations on the traffic and use of the Website (PC and laptop) X   X  
- Sales and marketing statistics, analysis, selection and segmentation of customers and their purchases in order to improve knowledge of the customer X      
- Sending targeted sales offers and information and services by post and e-mail X
(subject to the Customer not objecting to SELFOR SAS)
- Sending targeted sales offers and information and services by e-mail based on your browsing history X
(subject to the Customer not objecting to SELFOR SAS)
- Subscription to our Newsletter
X   X  
- Check, identify and authenticate the data transferred X      
- The fight against fraud when paying for the order and management of unpaid orders       X

Personal data recipients

Your personal data collected from users are shared with third-party companies which we use:

- Banking, financial and credit companies within the framework of payment services;
- Suppliers of services linked to postal routing
- Suppliers of digital marketing services related to sending e-mails to manage the website and marketing campaigns in the form of e-mails
- Suppliers of logistics, transport and delivery services 
- Fraud detection/prevention services

These service providers have restricted access to user data within the framework of carrying out these services and have a contractual obligation to use them in compliance with the provisions of applicable personal data protection regulations.

Transfer of personal data outside the EU

Your data are not transferred outside of the European Union.

Security and confidentiality

The Website implements organisational, technical, software and physical digital security measures to protect personal data against alteration, destruction and unauthorised access. However, the Internet is not a completely secure environment and the Website cannot guarantee the secure transmission or storage of information on the Internet.

Personal data storage period

Your personal data are stored for the term of our business relationship and for the duration necessary for the purpose of the processing presented, depending on the data transferred and their use.

Your personal data required for the management of disputes shall be kept for the duration of the dispute until all avenues of appeal have been exhausted.

Implementation of user rights

In application of application regulations, you have the right to access, rectify, erase, object to, limit the processing of your personal data and the right of portability of your personal data, which you can exercise by writing to us:

For the attention of the Data Protection Officer 
5 rue Réaumur
75003 Paris

- Right of access: you can find out what personal data we have about you
- Right of rectification: if the data collected on the Website are incorrect or incomplete, you can ask us to update the information
- Right to erasure: you can request the deletion of your account and personal data 
- Right to object: You can object to the use of your data for legitimate grounds based on our legitimate interest. Concerning direct marketing, you may object to the use of your data without any legitimate grounds by sending us an e-mail to referent.rgpd@selfor.com, or by writing to:

For the attention of the Data Protection Officer 
5 rue Réaumur
75003 Paris

-Right of limitation: you may suspend the use of your data while a verification takes place (for example, to check the accuracy of the personal data). We can continue to store the data without using them.
- Right to portability: you may retrieve some of your data in an open, machine-readable format.
- Droit de retrait du consentement: You may remove your consent for consent-based processing at any time by clicking on the automatic unsubscribe link at the bottom of e-mails received, or by writing to us at:

For the attention of the Data Protection Officer 
5 rue Réaumur
75003 Paris

- Right to complain to a control body: if your consider that the processing of your data infringes applicable regulations, you can contact the CNIL: 

    • In France, la CNIL : https://www.cnil.fr/ plaintes

Change to this clause

The Website reserves the right to modify this clause on personal data protection at any time. If a modification is made to this personal data protection clause, the Website shall publish the new version on its Website. The Website shall also inform users of the modification by e-mail, at least 15 days before the date of effect. If you do not agree with the terms of the new personal data protection clause, you may delete your account.

Selfor logo

Customer Service for online orders:
+33 6 79 61 20 46 - selforparis@selfor.com


SELFOR, 20 rue Réaumur, 75003 Paris
01 42 78 06 66 -  selfor@selfor.com

SELFOR +, 11 rue Réaumur, 75003 Paris
01 42 74 11 76 - selforplus@selfor.com

SELFOR Décor, 19 rue Réaumur, 75003 Paris
01 42 74 48 08 - selfordecor@selfor.com



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Some items may take longer to be delivered.